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November 12, 2013
By: Karen McIntyre
Editor
H.B. Fuller has been recognized with a New Product Innovation Leadership Award from Frost & Sullivan for its hot melt adhesive product innovation and technical leadership in the nonwoven hygiene market. The award recognizes the development and commercialization of two next generation, high cohesion olefin-based, hot melt adhesive products—Full-CareTM 5300 and Full-CareTM 5650. Frost & Sullivan scrutinized Full-CareTM 5300 adhesive and Full-CareTM 5650 adhesive against innovation and technology leadership measures. The firm says it also thoroughly analyzed the products’ value-added features and benefits and their contribution to increasing customers’ return on investment. In its analysis, Frost & Sullivan noted the effective use of H.B. Fuller’s third generation, high cohesive, polyolefin technology to create game-changing adhesive products. These technologies work across diaper construction applications and support the latest trends in diaper design, such as ultra-thin and modified shapes. In a statement Frost & Sullivan said that its “independent analysis of the hot melt adhesives market clearly shows that H.B. Fuller’s Full-Care 5300 and Full-Care 5650 offer superior performance with potential reduction in total cost in use ownership for the customer, which makes their products ideal upgrades from traditional adhesives in the nonwoven hygiene sector.” Frost & Sullivan continued, “The easy processability, unswerving quality, augmented bonding strength, low odor, and substrate flexibility possessed by these products put them on a higher pedestal than any other similar product in the marketplace. Hence, Frost & Sullivan is proud to present the 2013 Global New Product Innovation Leadership Award in Nonwoven Hot Melt Adhesives Market to H.B. Fuller.” “This award shines a light on our commitment to innovation,” says Hassan Rmaile, chief technology and innovation officer, H.B. Fuller. “Frost & Sullivan’s independent research provides valuable recognition of the work our exceptional global team is doing to drive forward total solutions in adhesive technology that support our customers’ efforts to bring breakthrough innovations to market. We are, therefore, extremely proud to receive this recognition.”
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